When Allow Personalization is checked in a blast email, the system will allow you to insert replaceable tags from an extensive list into the emailing master. Then, as each email is sent, the tags are replaced with their actual values (such as the member’s first name, member type, expiration date, etc.)
If you enable Personalization Tags on the Basic Info dialog, you will see a new option when you edit a text element in the popup editor window.
Click the drop-down list to select a tag and click Insert Tag to insert a tag at the current cursor position.
Tags are inserted using a unique format: (~~first_name~~), so you should be careful not to modify this format. You cannot create new tags that are not in the above list. Also note that if you uncheck the option on the Basic Info page, the system will remove any tags previously placed in the email content.